Blue Cross Blue Shield of Minnesota's CitizenBlue program

Project description
CitizenBlue is an employee-operated program that educates Blue Cross employees about politics and government.

Why they came to Goff & Howard
To enhance its presence in the state legislative process, Blue Cross wanted its 3,000-plus employees to be as aware of state politics and government as possible. The challenges were to develop an employee-driven program, maintain its momentum, and come up with creative events and activities that would draw crowds.

How we have assisted them
Goff & Howard helped develop and implement CitizenBlue and has an ongoing role in events, materials, and strategy refinement.

Results
CitizenBlue is an award-winning program with 600 members and regular well-attended events with political figures and candidates. In 2010 CitizenBlue celebrated its 10-year anniversary.